Location: Düsseldorf (Germany)
Andreas Gursky is perhaps the best-known member of an informal association of German artists. Under the tutelage of conceptual photographers Bernd and Hilla Becher. Gursky’s photos feature scenes involving huge amounts of information. Subtly improving and adjusting the structure of the overwhelming visual parameters. Gursky allows viewers to digest and consume more than we usually can with our eyes alone. His images are symbols of both contemporary life and the classic need for order.
Gursky began to digitally manipulate his prints as new photographic technologies were invented. Some technology including a framing system to hold large mounted photographs of the face attached to plexiglass. Then, Gursky even helped develop. Contained in such a frame, 99 Cent, 1999, is one of Gursky’s most iconic works and a clear example of his alteration of images to a totalizing effect. Changes such as the layout of the store’s product aisles. Adding a mirrored roof flattens the image and emphasizes an imposed formalistic structure. The viewer must accept the inauthentic (unknown) qualities of the scene in a seemingly objective recording of our world.